Tomna is a fictional brand that I created from scratch. The idea was to brand a local food truck serving vegan specialities using top quality fresh local produce. The branding for this project is especially inspired by vintage stickers and posters, especially ones related to fresh fruit and vegetables from around the Mediterranean.

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With so much cliche imagery associated with vegan food outlets, the main challenge for this project was breaking those boundaries to create something recognisable yet uniquely its own. It was also important to emphasise the use of local produce. This was done in many ways, starting from the name of the brand, which is a play on two Maltese words (see below for explanation). The colours, imagery and typography also give a rustic yet refreshing feel.